Privacy Policy
Last Updated: 1/30/25
Apptivity, Inc. (“Apptivity,” “we,” “us,” or “our”) is committed to protecting the privacy of our users (“you,” “your”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile applications, websites, and related services (collectively, the “Services”). By using the Services, you acknowledge that you have read and understand this Privacy Policy. If you do not agree with this policy, please do not use our Services.
1. Information We Collect
1.1 Personal Information
“Personal Information” is information that can be used to identify you or can be combined with other data to identify you. Examples of Personal Information we may collect include:
Contact details: such as name, email address, postal address, phone number.
Account credentials: such as username and password.
Payment information: if you make a purchase through our Services, we or our third-party payment processors may collect payment details like credit/debit card information.
1.2 Non-Personal Information
We also collect non-personal information, which does not directly identify you. This may include:
Usage data: information about your interactions with our Services (e.g., pages viewed, time spent, and clicks).
Device information: information about the device(s) you use to access our Services (e.g., operating system, browser type, IP address, unique device identifiers).
1.3 Information Collected Automatically
When you use our Services, certain information is collected automatically through cookies, web beacons, and other tracking technologies. This information helps us understand user behavior, remember user preferences, and enhance user experience.
2. How We Use Your Information
We use the information we collect for a variety of purposes, including to:
Provide and maintain the Services: create and manage your account, process transactions, and respond to your inquiries.
Improve user experience: personalize your experience, customize content, and enhance our Services based on user preferences and usage patterns.
Communicate with you: send you updates, security alerts, support messages, and account notifications.
Marketing and advertising: send promotional messages, offers, and newsletters about our products, services, and events. You can opt out of receiving these communications at any time.
Analytics and performance: monitor and analyze usage trends to improve our Services and develop new features.
Legal and security purposes: detect, investigate, and prevent fraudulent transactions, unauthorized access, or other illegal activities.
3. Cookies and Other Tracking Technologies
We use cookies, web beacons, and similar tracking technologies to collect information about your interactions with our Services. Cookies are small data files stored on your device. You can set your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you disable cookies, some parts of the Services may not function properly.
4. How We Share Your Information
We may share your information in the following circumstances:
4.1 Service Providers
We may share your information with third-party vendors, consultants, and other service providers who perform services on our behalf, such as payment processing, data analysis, email delivery, and hosting services. These service providers are bound by contractual obligations to keep your information confidential and to use it only for the purposes for which we disclose it to them.
4.2 Business Transfers
If we undergo a merger, acquisition, bankruptcy, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity as part of that transaction.
4.3 Legal Compliance and Protection
We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to:
Comply with a legal obligation;
Protect or defend our rights, property, or safety, or that of our users or the public;
Detect or investigate security issues, fraud, or other malicious activity.
4.4 Aggregated or De-Identified Information
We may share aggregated or de-identified information, which cannot reasonably be used to identify you, for any legitimate business purpose.
5. Third-Party Links and Services
Our Services may contain links to third-party websites or services that are not owned or controlled by Apptivity. We have no control over and are not responsible for the content, privacy policies, or practices of such third parties. We encourage you to review the privacy policies of any third-party websites or services you visit.
6. Data Security
We implement and maintain commercially reasonable security measures to protect the confidentiality, integrity, and availability of your Personal Information. However, no method of transmission over the internet or method of electronic storage is 100% secure. Therefore, while we strive to protect your information, we cannot guarantee its absolute security.
7. Data Retention
We retain your Personal Information for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. The retention period may vary based on the type of information and legal requirements.
8. Your Choices and Rights
8.1 Access, Update, or Delete Your Information
You have the right to access, update, or delete certain Personal Information that we hold about you. You can do so by logging into your account (if one exists) or by contacting us using the contact details provided below. Please note that we may retain certain information as required by law or for legitimate business purposes.
8.2 Opt Out of Marketing Communications
You can opt out of receiving marketing emails from us by following the unsubscribe link in the email or by contacting us directly. Even if you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.
8.3 Cookie Controls
Most web browsers are set to accept cookies by default. If you prefer, you can choose to set your browser to remove or reject cookies. However, if you do so, some features of the Services may not function properly.
9. Children’s Privacy
Our Services are not directed toward individuals under the age of [13/16/18 — depending on jurisdiction], and we do not knowingly collect Personal Information from children. If you become aware that a child has provided us with Personal Information without parental consent, please contact us, and we will take steps to remove such information and terminate the child’s account.
10. International Data Transfers
Your information may be transferred to, stored, and processed in countries other than the one in which it was collected, including the United States, where our servers and central databases are located. We will take steps to ensure that your Personal Information receives an adequate level of protection in the jurisdictions in which it is processed.
11. Updates to This Privacy Policy
We may update this Privacy Policy from time to time. If we make any material changes, we will notify you by posting the new policy on our website or through the Services, and we will indicate the date of the latest revision. Your continued use of the Services after the effective date of any updated Privacy Policy constitutes your acceptance of those changes.
12. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
Apptivity, Inc.
1700 Aviara Pkwy Suite 130544,
Carlsbad, CA 92013
858.735.1553
info@apptivity.co